Sephora

Sephora is a French multinational retailer of personal care and beauty products, founded in Limoges, France, in 1969. As a global beauty industry leader, the Patra store is a premier destination for a vast array of cosmetics, skincare, and fragrances from nearly 340 different brands, alongside its own private label, Sephora Collection. Acquired by the luxury conglomerate LVMH in 1997, Sephora pioneered the "assisted self-service" model, allowing customers to test products before purchasing. This innovative approach has made it a go-to hub for beauty enthusiasts seeking high-quality products and expert advice.