Beauty Free

Beauty Free is a Greek retail chain of "value for money" beauty stores, with its Thessaloniki location opening in April 2021. The store functions as a comprehensive beauty destination, offering a vast selection of drugstore and branded products across makeup, fragrances, skincare, and professional items for hair and nails. As part of the GBG Group, which has operated since 1975, Beauty Free leverages extensive experience in the wholesale and retail distribution of cosmetics. Customer feedback often highlights the enormous product variety, which some find overwhelming, and mentions competitive pricing, particularly on perfume dupes.