The Body Shop (APM Store)

Founded by Dame Anita Roddick in Brighton, England, in 1976, The Body Shop is a global beauty brand built on the philosophy that business can be a force for good. This specific retail location in Hong Kong's APM mall offers a wide range of ethically-sourced and cruelty-free skincare, body care, hair care, and makeup. The brand is renowned for its commitment to natural ingredients, sustainable practices, and social activism, pioneering the use of Fair Trade in the beauty industry. As of 2024, it became the first global beauty brand to have 100% of its product formulations certified as vegan. The store provides customers access to its iconic product lines in a modern shopping environment.