PRO Makeup
Nykaa On Trend is a physical retail store from Nykaa, India's largest omnichannel beauty destination. This Agra location is part of a nationwide expansion focused on bringing a curated selection of the most popular and trending beauty products to customers. The "On Trend" format specifically targets millennial and Gen Z shoppers by stocking cult favorites and viral brands like Huda Beauty, The Ordinary, and Kay Beauty alongside Nykaa's own product lines. The store provides knowledgeable beauty assistants to offer personalized recommendations, aiming to replicate the brand's successful online experience in a brick-and-mortar setting. Reviews are generally positive, citing the wide product selection, though some mention mixed experiences with staff.