Nykaa On Trend

Nykaa On Trend is a premier physical retail store from Nykaa, India's largest omnichannel beauty destination. This specific format focuses on offering a curated selection of trending and popular products that resonate with Gen Z and millennial shoppers. The store in Chhatrapati Sambhajinagar provides customers access to a wide array of Indian and international brands, including Huda Beauty, The Ordinary, and Nykaa's in-house brand, Nykaa Cosmetics. Praised in reviews for its helpful staff and diverse product range, the store acts as a key touchpoint for the brand, which was founded in 2012 and has grown to over 180 stores across India.