Nykaa Luxe

Nykaa Luxe is the premium, physical retail format of Nykaa, India's largest omnichannel beauty destination. These stores focus on a curated selection of high-end and luxury brands in makeup, skincare, and fragrances, such as Estée Lauder, Dior, Charlotte Tilbury, and Huda Beauty. Positioned as an immersive beauty haven, Nykaa Luxe provides a world-class shopping experience for discerning customers seeking the finest international and domestic beauty products. The stores are staffed with knowledgeable beauty assistants who provide personalized service and expert advice. This focus on luxury products and an elevated in-store experience distinguishes the "Luxe" format from other Nykaa stores.