SUGAR Cosmetics - Makeup & Skin Care (Wave Mall, Jammu)

SUGAR Cosmetics is a prominent Indian beauty brand founded in 2015 by Vineeta Singh and Kaushik Mukherjee. The brand has rapidly grown, becoming a cult favorite among millennials and Gen Z for its bold, high-quality makeup tailored to Indian skin tones. This retail location in Jammu's Wave Mall serves as a key physical touchpoint for the brand, which initially launched as a direct-to-consumer online store. SUGAR is known for its cruelty-free products, distinctive packaging, and empowering marketing. The Wave Mall store offers customers a chance to experience the full range of their popular cosmetics and skincare lines firsthand.