Nykaa On Trend

Nykaa On Trend is a physical retail format of Nykaa, India's largest omnichannel beauty destination founded by Falguni Nayar in 2012. This specific store, located in Kolkata's City Centre Mall, serves as a go-to destination for beauty enthusiasts seeking a curated selection of popular and trending makeup, skincare, and personal care products. Unlike the broader online platform, the "On Trend" stores focus on a curated collection of sought-after items. Customer reviews often praise the knowledgeable and helpful staff who assist with product selection and shade matching, though some experiences vary. It represents Nykaa's successful hybrid model, blending a massive online presence with accessible, trend-focused physical stores.