Purplle

Purplle is a prominent Indian beauty and personal care platform, established in 2011, that has grown into a leading online destination for cosmetics, skincare, haircare, and fragrances. Operating a hybrid business model, Purplle functions as both a third-party beauty marketplace and a developer of its own successful private label brands, such as Good Vibes and NY Bae. The company, which achieved unicorn status in 2022, is recognized for offering a wide selection of genuine products and providing a user-friendly shopping experience to millions of active users across India. The Kottayam location serves as a local cosmetic dealer, extending the brand's extensive retail footprint.