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Jaiswal Cosmetic Store, also known as Jaiswal Cosmetic and General Store, is a long-standing retail and wholesale establishment located in the Itaunja area of Lucknow. Established in 2013 by Harish Kumar Jaiswal, the store serves as a vital local hub for beauty and personal care products, specializing in makeup preparations, perfumes, and toiletries. Situated near the Choti Masjid in Purani Bazaar, it caters to the daily grooming needs of the community with a diverse range of consumer-grade cosmetics and general household items. The business is recognized as a reliable micro-enterprise, maintaining a steady presence in the neighborhood for over a decade.