PRO Makeup
Nykaa On Trend is the physical retail format of Nykaa, India's largest omnichannel beauty destination. This Mangaluru store caters to modern beauty consumers by offering a curated selection of popular and trending products from both Indian and international brands. The "On Trend" concept focuses on brands that resonate with Gen Z and millennial shoppers, distinguishing it from Nykaa's luxury-focused "Luxe" stores. Customer reviews for the Mangaluru location are mixed, with many praising the extensive product range and the helpfulness of specific staff members, while others note inconsistencies in customer service. The store provides a wide array of makeup, skincare, and fragrances, positioning itself as a one-stop-shop for current beauty essentials.