PRO Makeup
Nykaa On Trend, situated in the Dharampeth district of Nagpur, serves as a premier physical touchpoint for India’s leading beauty powerhouse. Launched as part of Nykaa’s strategic offline expansion following its 2012 founding, the 'On Trend' format specifically curates the most viral and high-performing products across makeup, skincare, and fragrance. The store bridges the gap between digital trends and tactile shopping, offering a selection of cult-favorite international brands like Huda Beauty and The Ordinary alongside popular domestic labels. With a strong 4.5-star reputation, the location is highly regarded for its professional beauty advisors and well-organized layout, serving as a vital hub for Nagpur’s beauty enthusiasts seeking authentic products and expert personalized recommendations.