Nykaa On Trend

Nykaa On Trend is the physical retail format of Nykaa, India's largest omnichannel beauty destination. Located in the Logix City Center Mall, this store offers a curated selection of popular and trending makeup, skincare, and personal care products. Unlike the 'Nykaa Luxe' stores that focus on high-end international brands, 'On Trend' locations cater to Gen Z and millennial shoppers with a mix of cult-favorite international brands and Nykaa's own in-house lines like Nykaa Cosmetics and Kay Beauty. With knowledgeable beauty advisors on staff, the store is praised by customers for its helpful service and diverse product range, making it a key destination for beauty enthusiasts in Noida.