Nykaa On Trend

Nykaa On Trend is a key physical retail format of Nykaa, India's largest omnichannel beauty and personal care (BPC) destination, founded in 2012. The 'On Trend' store concept is specifically curated to showcase the most popular and trending beauty merchandise across makeup, skincare, haircare, and wellness categories. As a vital component of Nykaa's hybrid business model, the store offers customers an authentic, in-store shopping experience with expert guidance and a wide selection of both international and domestic brands. Nykaa is a dominant, high-profile retailer in the Indian beauty landscape, known for its commitment to product authenticity and customer engagement through content and masterclasses.