Nykaa On Trend

Nykaa On Trend is the physical retail format of Nykaa, India's largest omnichannel beauty destination founded in 2012. This specific store in Rajkot offers a curated selection of makeup, skincare, haircare, and personal wellness products from a wide array of Indian and international brands. The "On Trend" model focuses on selling a curated selection of popular products. While the parent company, Nykaa, is a major brand in itself, this location operates primarily as a multi-brand retail store. Customer reviews are mixed, with some praising the knowledgeable staff and product collection, while others note issues with customer service and price discrepancies compared to online.