SUGAR Cosmetics - Makeup & Skin Care (VR Mall, Surat)

SUGAR Cosmetics is one of India's fastest-growing beauty brands, celebrated for its high-quality, cruelty-free makeup and skincare. Founded in 2015 by Vineeta Singh and Kaushik Mukherjee, the brand caters specifically to Indian skin tones and preferences. The retail store in VR Mall, Surat, serves as a key physical touchpoint for the brand, allowing customers to experience its wide range of products firsthand. This location is part of SUGAR's successful omnichannel strategy, which blends a strong online presence with over 200 offline stores across the country. The brand is known for its vibrant and long-lasting products, from foundations and concealers to its popular range of lipsticks.