Nykaa On Trend

Nykaa On Trend is a physical retail store from Nykaa, India's leading omnichannel beauty and wellness destination. This specific format curates a selection of the most popular and best-selling cosmetics, skincare, and personal care products, catering to a youthful demographic. The store offers a wide array of both international and domestic brands, including Nykaa's own private label, Nykaa Cosmetics. Established by parent company Nykaa in 2012, the Thrissur 'On Trend' location opened in December 2020, providing customers with a modern, accessible shopping experience and the ability to test products at in-store makeover stations.