Beautyhaul Store - Duta Mall 2

Beautyhaul is a prominent Indonesian beauty retailer and one of the fastest-growing in the country. [3, 4, 6] Originally launched as an e-commerce platform in 2014, the company has expanded its presence with numerous physical stores, including its location in Duta Mall 2, Banjarmasin. [2, 14] The store offers a curated selection of local and international cosmetic and skincare products, and is the primary retailer for its highly successful in-house brand, Somethinc, which launched in 2019. [3, 6] Beautyhaul is recognized for making a wide range of beauty products accessible to a broad consumer base through both its online and offline channels.