PRO Makeup
Beautyhaul Store at Palembang Indah Mall is a premier retail destination for beauty enthusiasts in South Sumatra. As part of Indonesia's first beauty e-commerce ecosystem founded in 2014 by Irene Ursula, this physical outlet offers a curated selection of trending local and international brands, including Somethinc and Amuse. The store is highly regarded for its modern, aesthetic shopping environment and knowledgeable beauty advisors who assist customers in finding the perfect skincare and makeup routines. With a perfect 5-star rating, visitors frequently praise the store's comprehensive product range and the convenience of testing products in-person before purchasing.