PT. Panti Kosmetika Baru

PT. Panti Kosmetika Baru is a cornerstone of the Indonesian beauty distribution sector, established in 1962. Based in East Jakarta, the company is most renowned as the sole exclusive distributor for PT Vitapharm’s legendary brands, VIVA Cosmetics and Red-A. With over six decades of expertise, they manage an extensive logistics network supplying major hypermarkets and traditional retailers nationwide. Their e-commerce platform, Panti Kosmetika, serves as a primary retail hub for affordable skincare, makeup, and hair care. The business is highly respected for its professional distribution standards and its role in making iconic local beauty brands accessible to the mass market.