Ratu Ayu (Taman Palem Lestari)

Ratu Ayu is a well-established beauty supply store located in the Taman Palem Lestari area of West Jakarta. Functioning as a comprehensive resource for both beauty professionals and the general public, the shop offers a wide array of cosmetics, skincare, and salon equipment. An article indicates this was the first of several locations, founded around 2010. The store is known for carrying a diverse mix of local and imported products, including popular hair care brands like Felice. Ratu Ayu also maintains a presence on major e-commerce platforms, making its extensive product catalog accessible to a broader Indonesian market.