The Self Inc Cibinong City Mall

The Self Inc at Cibinong City Mall is a sophisticated multi-brand retail destination that redefines the beauty shopping experience through its innovative 'beauty library' concept. Established in 2022 following a major brand transformation from Sistersel, the store offers an extensive collection of over 130 local and international beauty and fashion brands, including favorites like Whitelab, Luxcrime, and Npure. The location is notable for its integration of advanced technology, such as AI-powered skin analysis and AR makeup try-on features, allowing for a highly personalized customer journey. Highly regarded for its modern aesthetic and diverse product range, The Self Inc serves as a premier hub for skincare and cosmetics enthusiasts in the Bogor area.