WabiSabi CommonScents

WabiSabi Cosmetics, also known as WabiSabi CommonScents, is a prominent beauty retail destination in Palembang, Indonesia, founded by Selvi Aguswan in May 2020. Inspired by the Japanese philosophy of finding beauty in imperfection, the store offers a wide array of skincare, makeup, and hair care products. It champions both local Indonesian brands and popular international names, ensuring all products are officially licensed. With three physical branches and a strong presence on e-commerce platforms like Shopee and TikTok Shop, WabiSabi has become a key player in the local beauty scene. The business is also noted for its community-building efforts and environmental consciousness.