Wabisabi Cosmetics Sudirman

Wabisabi Cosmetics is a popular beauty destination in Palembang, founded in May 2020 by Selvi Aguswan. Inspired by the Japanese philosophy of finding beauty in imperfection, the store has rapidly grown to three locations. It offers a wide array of skincare, makeup, and body care products from well-known local and international brands like Skintific, Somethinc, and Maybelline. Wabisabi Cosmetics is highly regarded for its focus on promoting local Indonesian brands and its commitment to environmental responsibility, collaborating with local waste banks for recycling. The store has also cultivated a strong community through its "Wasababes" group, creating a hub for beauty enthusiasts in the region.