WabiSabi Flagship Store

WabiSabi Cosmetics is a popular beauty destination in Palembang, founded by Selvi Aguswan in May 2020. Inspired by the Japanese philosophy of finding beauty in imperfection, the store offers a wide array of beauty products, including skincare, makeup, and hair care. It is known for championing local Indonesian brands like Somethinc, Whitelab, and Hanasui, alongside international names such as Skintific and Maybelline. With a strong community focus, evidenced by their 'Wasababes' group and environmental initiatives, WabiSabi has established itself as a key retailer for beauty enthusiasts in the region, operating three branches and a significant online presence.