Beautyhaul Store - Bassura City

Beautyhaul is a prominent Indonesian beauty e-commerce platform and retail chain that has rapidly grown since its inception as an online store in 2014. The company is also the force behind the popular skincare and makeup brand "Somethinc," which launched in 2019 and quickly became a top seller. Beautyhaul stores, like the one in Bassura City, function as physical outposts for their online presence, offering a curated selection of beauty products, including their in-house brands. They aim to create a comprehensive beauty ecosystem, from product development to direct-to-consumer retail, positioning themselves as a major player in the Indonesian beauty market.