BeautyHaul Store AEON BSD

BeautyHaul is Indonesia's premier curated beauty e-commerce and retail destination, founded in 2014 by Irene Ursula. Located in the AEON Mall BSD, this physical storefront serves as a vibrant hub for beauty enthusiasts to explore a wide array of local and international cosmetics and skincare brands. Known for its 'Beauty for Everyone' philosophy, the store is highly regarded for its extensive selection, including the popular Somethinc brand. Customers frequently praise the knowledgeable staff and the modern, aesthetic shopping environment. As a pioneer in the Indonesian beauty tech space, BeautyHaul continues to lead the market by bridging the gap between online convenience and offline experience.