Wardah Beauty Store

Wardah is a pioneering Indonesian beauty brand, renowned for being one of the first to introduce halal-certified cosmetics to the market. Founded in 1995 by Nurhayati Subakat, the brand operates under the major Indonesian cosmetics company PT Paragon Technology and Innovation. The Wardah Beauty Store is a brand boutique that offers the complete range of their popular skincare, makeup, and body care products. Celebrated for its commitment to quality, affordability, and alignment with Islamic principles, Wardah has become a household name in Indonesia and has expanded to neighboring countries. The stores provide a direct-to-consumer experience for a brand that champions accessible and faith-compliant beauty.