Belia Cosmetic Lontar

Belia Cosmetic is a prominent Indonesian beauty retailer that successfully transitioned from a major online e-commerce presence to physical stores. Established in 2017 as a top seller on Shopee, the company opened its first offline locations in Surabaya in 2023 to meet growing demand. The Lontar store is known for its extensive selection of both local and international skincare and makeup brands, offered at highly competitive and affordable prices. Praised by local beauty enthusiasts, Belia Cosmetic has built a strong reputation for product originality and accessibility, making it a go-to destination for a wide range of cosmetic needs.