Parasdara

Parasdara is a premier beauty concept store located in Surabaya, East Java, known for its distinctive aesthetic and curated selection of skincare and cosmetics. Launched in 2019 as an offline expansion of a successful e-commerce business, the store features a signature pink-and-white interior designed to provide an 'Instagram-worthy' shopping experience. With a remarkable 4.9-star rating from over 1,000 reviews, Parasdara has earned a reputation for offering a comprehensive range of authentic local and international brands at competitive prices. The shop is highly regarded for its friendly service, modern ambiance, and status as a central hub for beauty enthusiasts in the region.