Safir Store

Established in 2010, Safir is a prominent chain of luxury retail stores in Iran specializing in high-end perfumes, cosmetics, and skincare products. Recognized as one of the largest distributors of premium beauty brands in the country, Safir was among the first to introduce a self-service model, allowing customers to freely explore and test products. The stores are known for carrying official international brands such as Dior, Lancôme, and Giorgio Armani, ensuring product authenticity. With numerous branches across Tehran and other major cities, Safir has built a strong reputation for its extensive selection and professional customer service.