April

April is a premier Israeli luxury retail chain specializing in high-end perfumes, cosmetics, and professional beauty products. Established in 1994, the company operates over 40 stores nationwide, offering a curated selection of leading global brands alongside exclusive boutique collections . April is recognized for its commitment to selling only original products and providing professional, personalized service to its clientele . The chain's retail focus spans fragrance, makeup, skincare, and hair beauty, positioning it as a key destination for luxury beauty shopping in Israel .