Be Shufersal

Be Shufersal, commonly known as Be Pharm, is one of Israel's leading drugstore chains, operating over 90 branches nationwide. Relaunched in 2018 by the Shufersal Group, the company's core identity is a comprehensive retail destination for health, hygiene, and beauty. The Azrieli Acre branch provides a full range of pharmacy services alongside an extensive cosmetics and makeup department. Be is noted for democratizing beauty by offering exclusive international brands like Catrice, Ofra, and The Balm, often with the assistance of certified cosmetics consultants. The chain is a high-volume, accessible source for both everyday essentials and trending beauty products.