PRO Makeup
Be You Cosmetics is a leading Israeli professional beauty supplier and training network, specializing in B2B solutions for cosmeticians and beauty professionals. Operating from multiple locations, including its Ashdod branch opened in 2022, the company is a primary source for a comprehensive range of products and equipment. Their inventory spans professional nail care (gel polish, machinery), esthetics (skincare, mesotherapy, waxing), permanent makeup, and brow/lash supplies. Beyond retail, Be You Cosmetics functions as a training academy, offering professional courses and workshops to ensure local technicians are equipped with the latest industry knowledge and techniques. The business is recognized for its commitment to quality, reliability, and providing a professional response to the needs of the Israeli beauty market.