April

April is a premier Israeli retail chain specializing in luxury cosmetics, fragrance, and skincare, established in 1994. With over 40 branches nationwide, including the location in Bat Yam's Kenyon Yoseftal, April has established itself as a leading official importer of high-end international beauty brands. The stores offer a wide and curated selection of makeup, perfume, and professional hair and body care products, supported by personalized, expert service. The brand is consistently rated highly for its product authenticity and extensive range, positioning it as a key destination for discerning beauty consumers across Israel.