Be Pharm

Be Pharm is the second-largest pharmacy chain in Israel, operating over 90 branches nationwide. Originally founded as "New-Pharm" in 1991, the chain was acquired by Shufersal in 2018 and rebranded to "Be". The stores function as comprehensive drugstores, offering a wide array of pharmaceuticals, vitamins, and personal care items. In addition to health products, Be Pharm features a significant selection of cosmetics, skincare, and fragrances, positioning itself as a convenient one-stop-shop for both health and beauty needs. While primarily a retailer, it serves as a key outlet for numerous consumer beauty brands in the Israeli market.