PRO Makeup
Pro Center (פרו סנטר) is a leading Israeli retail chain specializing in professional hair and beauty supplies. Operating multiple storefronts and an e-commerce platform, the business is primarily recognized as a major distributor of professional hair care products, tools, and equipment for hairdressers, including top international brands like L'Oréal, Wella, and Schwarzkopf. While its core focus is hair, Pro Center also maintains extensive departments for makeup, manicure, and pedicure products, serving both industry professionals and retail customers. The company is known for its competitive pricing and wide selection, though customer reviews reflect a mixed sentiment regarding in-store service. It functions as a critical supply hub for the Israeli beauty industry.