PRO Makeup
Super-Pharm is Israel's leading multinational drugstore chain, founded in 1978 by the Koffler Family, and operates over 290 branches nationwide. While primarily a pharmacy and health retailer, it is a dominant force in the mass-market beauty industry, offering a vast selection of international and local cosmetics, fragrances, and toiletries. The chain is also the proprietor of the 'Life' private label brand, which includes a wide range of beauty and personal care products. Super-Pharm's business model, which includes a strong focus on cosmetics and a popular customer loyalty club, has positioned it as a primary destination for everyday beauty purchases in Israel. Customer feedback often highlights the convenience of its locations and extensive product variety.