Sacara

Sacara is one of Israel's fastest-growing and most prominent cosmetics and care chains, founded in 2013 by the Goldber family. Operating over 70 stores nationwide, including the location in Be'er Sheva's Ofer Grand Canyon, the brand is celebrated for its mission to offer affordable, high-quality makeup, body, and hair products to a mass market. Sacara has established itself as a modern, value-driven retailer, notably becoming the first in Israel to implement advanced AI technology for virtual makeup try-ons and personalized product recommendations. This focus on innovation and accessibility has cemented its position as a leading, respectable beauty brand and shop in the region.