April

April is a leading Israeli retail chain specializing in high-end cosmetics, fragrance, and professional skincare. Established in 1994, the company operates over 40 branches nationwide, including its location in the Azrieli HaNegev Mall in Beersheba. The chain is renowned for being the official importer and exclusive retailer for a wide range of international luxury beauty and boutique perfume brands. April is positioned as a professional beauty destination, offering a curated selection of makeup, hair care, and personal care products, supported by personalized customer service.