April

April is one of Israel's premier national retail chains for luxury cosmetics, perfumes, and personal care, established in 1994. With over 40 locations nationwide, including the branch in BIG FASHION Beit Shemesh, the company is a key distributor of leading international beauty brands and exclusive boutique fragrances. April's stores are recognized for offering a wide selection of makeup, high-end skincare, and professional hair products, supported by a commitment to personal service and expert consultation. The chain is positioned as a high-end destination for consumers seeking authentic, original beauty products.