April

April is a prestigious, nationwide Israeli beauty retail chain established in 1994, specializing in high-end cosmetics, fragrance, and skincare. With over 40 branches across the country, including a prominent location in Eilat's Azrieli Mall Hayam, April is a leading importer and retailer of exclusive international brands. The company also features its own successful house brand, April MakeUp and April Skin Care, alongside a wide selection of makeup, professional hair care, and an extensive range of esthetics-focused skincare. Praised for its professional and personalized service, April is recognized as a premier destination for luxury beauty products and a key player in the Israeli cosmetics market.