April

April is a leading Israeli luxury beauty retailer, established in 1994, specializing in high-end international brands across fragrance, skincare, and makeup, alongside its own private label products. With over 40 branches nationwide, including the prominent location in Eilat's Ice Mall, April is recognized as a tier-2 professional shop and brand authority in the Israeli market. The stores offer a curated selection of exclusive brands like Tom Ford, Lancome, Sisley, and Guerlain, providing customers with personalized service and expert beauty consultation. April is praised for its commitment to offering original, high-quality products and a comprehensive shopping experience for luxury cosmetics.