Super-Pharm Mall HaYam

Super-Pharm is Israel's leading drugstore chain, founded in 1978, with its Mall HaYam branch serving as a key retail hub in Eilat. This location embodies the brand's one-stop-shop concept, offering a comprehensive range of pharmaceuticals, toiletries, baby products, and a wide selection of consumer beauty and cosmetic brands. While primarily a pharmacy and general merchandise retailer, the store features a dedicated cosmetics department with brands like L'Oréal, Jade, and Soft Touch. It operates as a high-traffic retail environment, valued by customers for its broad product variety, though reviews sometimes mention long queues during peak hours.