Be Pharm El'ad

Be Pharm, a subsidiary of the Shufersal Group, is a leading Israeli drugstore and pharmacy chain that rebranded from New-Pharm in 2018. Located in El'ad, this branch serves as a comprehensive retail destination for health, wellness, and beauty. While its core business is pharmaceutical services, Be Pharm is a significant player in the beauty sector, featuring a dedicated cosmetics department that stocks a wide array of international and local makeup brands such as Maybelline, L'Oreal, and GA-DE. The store is a popular choice for everyday beauty essentials and skincare, though local customer reviews for this specific branch are mixed regarding service efficiency.