PRO Makeup
Be | בלוך גבעתיים is a prominent branch of the Be drugstore chain, a subsidiary of the Shufersal Group, located at Noah Square in Giv'atayim. Rebranded from New-Pharm in 2018, Be has established itself as a modern retail destination for health and beauty in Israel. This specific location offers a comprehensive selection of mass-market and premium cosmetics, skincare, and fragrances, alongside a professional pharmacy. While primarily a neighborhood drugstore, it is recognized for its wide variety of international makeup brands and personal care essentials. Customer reviews highlight its convenient urban location and the efficiency of its pharmaceutical services.