PRO Makeup
Be Givatayim is a prominent branch of Israel's leading drugstore and pharmacy chain, rebranded by the Shufersal Group in 2018 to offer a modernized health and beauty experience. Located on Weizman Street, this location serves as a comprehensive wellness hub, featuring an expansive cosmetics department that carries both international prestige brands and popular mass-market makeup. While its core operations include a professional pharmacy and general toiletries, its robust beauty section makes it a key local destination for skincare and cosmetics enthusiasts. Customers frequently praise the store for its clean, contemporary layout, central location, and the convenience of finding high-quality beauty products alongside pharmaceutical essentials.