April

April is a prominent Israeli retail chain specializing in luxury cosmetics, fragrances, and skincare. Established in 1994, the company has grown to over 40 branches nationwide, offering a wide selection of leading international and exclusive boutique brands. April positions itself as a high-end retailer focused on providing professional, personalized service and bringing the latest global beauty trends to the Israeli market. The stores and website feature an extensive inventory of makeup, skincare, and perfumes, making it a key destination for beauty consumers in Israel.