April

April (אפריל) is one of Israel's most prominent and prestigious beauty and perfumery retail chains, established in 1994. With over 40 branches nationwide, April is a key destination for luxury beauty, specializing in the official import and sale of leading international and exclusive boutique brands. The stores offer a curated selection of high-end fragrances, skincare, makeup, and professional hair products. Positioned as a premium retailer, April is committed to delivering a professional and personalized shopping experience both in its physical locations and through its online platform. The company continues its strategic expansion, bringing luxury beauty accessibility to consumers across Israel.