BeautyCare

BeautyCare (ביוטיקייר) is a prominent Israeli retail chain specializing in the direct marketing of affordable makeup and quality cosmetics products. Incorporated in 1998, the company has established itself as a leading source for budget-friendly beauty essentials, operating on a low-cost, manufacturer-to-consumer model to offer low prices to the final consumer. The Holon branch, like others in the chain, provides a wide selection of products spanning makeup, skincare, hair accessories, and general beauty tools, including items for professional use. The brand is recognized for pioneering the low-cost retail segment in the Israeli cosmetics market.